Author
Jack Lau
Co-Founder & CEO
Contributors
Zeeshan Shahid
Co-Founder & CTO

New Logo, New Vibes!

Company
November 3, 2023
New Logo, New Vibes!

The Story:

We are thrilled to present our new logo to the world! After careful consideration and numerous design iterations, we finally arrived at the perfect representation for Litespace. We wanted something cohesive, simple, and distinctive.

To encapsulate the various essential facets of the employee experience, we opted for a circular logo composed of eight pillars. We firmly believe that the employee experience is a comprehensive journey, spanning from an individual's initial day in a role to their final departure from the organization.

The 8 Pillars of the Employee Experience include:

  • Onboarding
  • Work Environment and Culture
  • Learning and Development
  • Feedback and Recognition
  • Work-Life Balance
  • Compensation and Benefits
  • Health and Well-Being
  • Exit and Alumni Experience

Our logo is also purposefully in a circular shape to represent the 360-degree employee experience that our platform covers. As well, our approach to choosing the logo came down to our all-in-one platform which provides a holistic package for employee experience. We ensure that every aspect of employee experience is covered. 

Throughout our design process, we explored various logo variations, ultimately drawn to the circular shape for its visual appeal and the optical illusion of viewing 8 pillars from a bird's eye perspective.

Overall, we are very excited to unveil our new logo and update our branding to stay consistent. We hope that the logo is both instantly recognizable and aesthetically pleasing.

TL;DR: We changed the logo.

Learn more about Litespace:

Litespace is the all-in-one platform to enhance team connection and alignment. It streamlines remote and hybrid team collaboration, makes coffee chats and team events effortless, improves asynchronous communication, and elevates workplace engagement. Unlike other tools that solve one problem at a time, Litespace tackles all employee engagement challenges together.

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